Homework 10/13/2006

Due 10/20/2006 13:00 p.m.

1. Watch A Video Message from founders after Youtube acquired by Google.
Why do you think Google decides to acquire Youtube for a price of 1.6 billions USD?

2. Upload a Word document to Google “Docs & Spreadsheets”.
What kind of impact the service will bring to Microsoft Office?

3. Briefly describe the following Google business models.

• –Search Engine
• –Sponsorship (Paid listing)
• –AdWords/–AdSense (business stream for news, blog)

References:
Google 廣告獲利模式